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Fast-Track Your Career with Our Performance Marketing Online Course

LIVE Class
Expert Instructors
Beginner Friendly
Boost your career in data-driven marketing ! Our PPC marketing program helps you master paid ads marketing, and real business results. Gain hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads, guided by industry experts.
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Duration

2 Days

Class Mode

Online

Personalized Training Modules

Available

Placement support

100%

ABOUT OUR COURSE

Program Overview

One of the areas of digital advertising that is expanding the fastest is performance marketing.  With an organized learning path that covers everything from PPC fundamentals to advanced PPC strategies, you can uncover the mysteries of pay-per-click marketing. Our online PPC module in the digital marketing course teaches you how to run paid search marketing campaigns, optimize ad performance, and leverage Google Ads Certification and Meta Ads Certification to boost your credibility. We focus on real-world applications, ensuring you gain practical knowledge in conversion rate optimization (CRO), marketing automation, and AI-driven advertising. With expert-led sessions and hands-on training, you’ll be prepared to execute successful campaigns across different platforms. Join our Online Course that will put you at the forefront of the Digital Marketing industry.
Designed & Taught by Experts
Biggest Community
Work on Projects
Career Support

Want to know more?

Download our brochure to learn details about the 100% industry-recognized performance marketing course,
featuring certifications in Google Ads, Meta Blueprint, and HubSpot Content Marketing.

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Skills you will gather

With the help of our advanced PPC certification program, you will get digital marketing abilities that are relevant to the industry and will help you achieve superior business outcomes. Here’s what you’ll learn:

Digital Marketing Fundamentals

Advanced PPC Strategies

Campaign Planning & Optimization

Analytics & Reporting

Conversion Rate Optimization (CRO)

Growth Hacking & Scaling

Advanced Advertising Strategies

Media Planning & Budgeting

Exciting Career Opportunities

Open up fascinating career options in the rapidly expanding performance marketing industry! Completing this professional marketing course can lead to top-tier opportunities as the need for PPC marketing specialists continues to grow. Gain hands-on expertise in digital advertising, campaign optimization, and analytics to secure high-paying roles in leading companies such as

Performance Marketing Manager

SEO and SEM Specialist

Ecommerce Marketing Specialist

Social Media Advertising Expert

Google Ads Expert

Facebook Ads Expert

Career Opportunities

Open up fascinating career options in the rapidly expanding performance marketing industry! Completing this professional marketing course can lead to top-tier opportunities as the need for PPC marketing specialists continues to grow. Gain hands-on expertise in digital advertising, campaign optimization, and analytics to secure high-paying roles in leading companies such as

Performance Marketing Manager

SEO and SEM Specialist

Ecommerce Marketing Specialist

Social Media Advertising Expert

Google Ads Expert

Facebook Ads Expert

Course Module

Did you know? India’s digital marketing market was estimated to be worth USD 5.15 billion in 2024. The market is expected to develop at a compound annual growth rate (CAGR) of 30.20% from 2025 to 2034, reaching a value of USD 72.10 billion. The foundations required to thrive in the digital advertising industry and reach your 10-fold earning potential are covered in this performance marketing course.
  • 120+ Hours of learning
  • 10+ Assignments & Projects
  • 10+ Skills & Tools

● Overview of Digital Marketing Ecosystem
● Difference Between Traditional & Performance Marketing
● Key Metrics in Performance Marketing (CPC, CPM, CPA, ROI)
● Understanding the Digital Funnel: Awareness to Conversion

● Google Ads (Search, Display, YouTube, Performance Max Ads)
● Facebook/Instagram Ads (Targeting, Creative Strategy, and Bidding)
● LinkedIn Ads for B2B Marketing

● Setting SMART Campaign Goals
● Budgeting & Bidding Strategies
● A/B Testing and Multivariate Testing
● Ad Creative Best Practices
● Tools for Campaign Management and Optimization (Google Ads, Facebook Business Manager, SEMrush, etc.)

● Understanding Google Analytics
● Performance Metrics & KPIs (CTR, Conversion Rate, ROAS)
● Reporting Techniques for Clients and Stakeholders
● Using Data for Continuous Campaign Improvement

● Landing Page Optimization
● Heatmaps, User Testing, and Surveys (Microsoft Clarity, Google Analytics 4)
● Split Testing & Data-driven Decision Making
● Tools for CRO

● Growth Hacking Techniques for Performance Marketers
● Scaling Paid Campaigns without Sacrificing ROI
● Handling High Traffic Volume & Optimizing Site Speed

● Retargeting & Remarketing Campaigns
● Advanced Google Ads Strategies (Dynamic Search Ads, Smart Bidding)
● Conversion Tracking with Facebook Pixel and Google Tag Manager

● Real-life case studies from diverse industries
● Final Capstone Project: Designing a Complete Performance Marketing Campaign

View Full Curriculum

Interesting?

Request a call back for more Information

    Tools covered

    Hands On Project

    Take a paid ads course to gain real-world knowledge and project-based experience that will help you develop advanced PPC strategies. Gain hands-on experience managing high-ROI campaigns. These industry-specific initiatives will support you in

    Google Ads Campaign Setup & Optimization

    Facebook & Instagram Paid Campaigns

    LinkedIn Ads for B2B Lead Generation

    Landing Page Optimization for CRO

    Capstone Project – Full-Funnel Performance Marketing Strategy

    Retargeting & Remarketing Project

    Immerse yourself in a cutting-edge learning experience

    In the Paid Ads Marketing course, students will participate in an immersive learning environment that combines theory with practical projects and case studies from the real world. Students will acquire useful, real-world abilities that are highly valued in the performance marketing sector thanks to this participatory method. Learners will become proficient in data-driven advertising tactics and be equipped for high-impact digital marketing positions with the use of AI-powered tools, campaign tracking, and professional mentoring.

    AI-Powered Performance Marketing

    Take advantage of AI-powered advertising to maximize your LinkedIn Ads, Google Ads, and Meta Ads (Facebook & Instagram). To optimize ROI, master audience targeting, predictive analytics, and advanced automation techniques.

    Campaign Tracking & Optimization

    Use A/B testing and real-time statistics to track and improve your marketing initiatives.  To expand campaigns successfully, be aware of conversion tracking, bidding tactics, and key performance indicators (KPIs).

    Exclusive Industry Resources & Live Projects

    Access a comprehensive resource hub filled with case studies, strategy guides, and live campaign simulations. Work on real-world projects like Google Ads campaign setup, Facebook retargeting, and landing page CRO to develop practical expertise
    Start Learning

    Why Digital Taktic Academy

    Why choose us

    At Digital Taktic Academy, we offer a cutting-edge performance marketing program designed to equip you with in-demand skills in data-driven advertising. With expert mentorship, hands-on projects, and real-world case studies, we ensure you gain practical expertise to accelerate your digital marketing career.

    Live, Expert-Led Mentorship & Training

    Real-World Project-Based Learning

    Job-Oriented Curriculum & Career Support

    Certification and Industry Acknowledgment

    Get industry relevant certificate

    Get practical experience by earning certificates that are pertinent to your field, which will help you stand out in the field of digital marketing. At DTA, Our courses mix expert-led instruction, performance-driven tactics, and real-world projects to give you the skills that top employers are looking for. Gain expertise in data-driven marketing, PPC, and sponsored advertisements while obtaining a certification that will improve your employment prospects.
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    Trusted by learners around the world

    Joining Digitaltaktic academy was one of the best decisions I made for my career in performance marketing. The courses are well-structured, practical, and loaded with real-world insights. I feel confident applying these strategies to boost ROI in my campaigns.

    Arpita Roy

    The content here is top-notch! I learned not just the theory but also actionable techniques to manage ad budgets and optimize campaigns. The instructors are highly knowledgeable, and the support team is always helpful. Highly recommended for aspiring marketers.

    Prosenjit Mitra

    I was a beginner in performance marketing, and this platform made complex concepts easy to understand. The step-by-step guides and case studies gave me a clear path to success. I’ve already started seeing amazing results in my ad campaigns.

    Rahul Dutta

    Digitaltaktic academy stands out for its practical approach. The hands-on assignments and expert tips helped me master advanced strategies like retargeting and A/B testing. It’s a must-join for anyone looking to excel in digital marketing.

    Priya Paul

    This academy has completely transformed my skills in performance marketing. From understanding ad platforms to mastering analytics, I’ve gained in-depth knowledge that’s helped me scale my campaigns effectively. Worth every penny!

    Sneha Saha

    Who Can Join ?

    Students & Fresh Graduates (from Any Background)

    Career Switchers

    Business Owners & Entrepreneurs

    Working Professionals or Marketing Professionals & Digital Marketers

    Freelancers

    Bloggers and Video Content Creators

    Program Benefits

    Take your skills to the next level with Digital Taktic Academy’s expert-led programs. Whether you’re looking to master digital marketing with AI or sharpen your professional skills, our hands-on training ensures you gain industry-relevant expertise.

    Main Program

    Certification in Performance Marketing

    Duration : 12 – 14 weeks
    Level : Beginner to Advanced

    Training & Mentorship
    Flexible Schedule
    Online Live Interaction Session
    Industry-recognised Certificate

    Add-on Benefits

    Complimentary Session*

    Duration : 2 days | 4 hours
    Level : Intermediate

    Behavioral Skills for workplace success
    First Impression Know-How to stand out
    Corporate Communication for professional growth
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    Frequently Asked Questions

    There is no such hard-and-fast prerequisite to enroll in the course. The course is open to aspiring digital marketers from any background.

    This course does not require prior technical knowledge. Aspiring learners from any academic background can sign up for the course.

    Yes, our learners will have the opportunity to work on industry-oriented capstone projects.

    For details on seasonal discounts and special offers, please consult with our academic counseling team.

    Learn in our Next-Gen Online
    Classroom Performance Marketing

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    Join our Online Course that will put you at the forefront of the Digital Marketing industry.

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    Call Us: +91 8420896242 / 9874150334

    Email: infoacademy@digitaltaktic.com

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